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At the present time, it is proven that everything from trading any product to digital management is easy and leads to rapid growth. Digital marketing is the strategy that is used to market products using digital devices and information technology.

Social media marketing is a part of that digital marketing. Today's event is about the details of social media marketing for the readers of Khan's Workstaion.

A large number of people active on the Internet use social media platforms. Promoting products or businesses on various social media platforms including Facebook, Twitter, Instagram and YouTube is easier than conventional marketing. Social media marketing is basically centered on these social media. Because it allows people who are active on the internet to promote their products or services and deliver the services they need.

Social media marketing

Since digital marketing is the marketing of any product or service online in a digital way. And social media marketing is a part of digital marketing, so social media marketing is the name of promoting a product or service to people online using various social media platforms including Facebook, Instagram and YouTube. Due to the availability of the internet and people's interest in technology, the number of people active online is also increasing. So social media marketing was developed by targeting them.

Needed for that reason

First of all, before doing social media marketing, you need to know about social media. Most people in the world today are aware of social media. You need to determine what you want to market through. Usually marketing is done through Facebook, Instagram, Twitter, LinkedIn, TikTok. In the context of Bangladesh, marketing through Facebook and Instagram is more fruitful.

Advantage

The benefits of social media marketing are many compared to the conventional marketing system. The biggest advantage of this is that you can promote any brand, product or service anywhere in the world through online advertising. This type of marketing can reach the buyer in a very short time. It is possible to communicate with the buyer within moments. As a result, you are able to promote your product worldwide in a short period of time. In addition, by following the social media marketing policy, the product can be promoted to the targeted customers. For example, if someone does business with women's clothing, then social media will only give women the opportunity to deliver product advertisements. Similarly, if one wants to sell books, the books displayed will be seen by the book lovers. As a result, product advertising is less likely to reach people who are not interested in the product.

Why do social media marketing in Bangladesh

With the advancement of information technology, Bangladesh is now moving towards prosperity. Millions of people in the country are now using internet and Facebook. Thousands or millions of customers can easily be found from there to deliver certain products or services. It is possible if you want through this social media. People at home can easily see the products and services you promote and market.

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